NFL Stars Travis and Jason Kelce Seek $100 Million Podcast Deal

In a world where liberal media often dominates the airwaves, two all-American football brothers are making waves in the podcasting realm. Travis and Jason Kelce, the dynamic duo behind “New Heights,” are reportedly eyeing a jaw-dropping $100 million deal for their show. It’s a testament to the power of good old-fashioned hard work, family values, and a dash of star-studded romance. But before we get too misty-eyed about the American Dream, let’s dive into the nitty-gritty of this potential centennial celebration.

The Kelce Brothers’ Podcast Powerhouse

“New Heights” has become a runaway success since its launch in September 2022. The podcast, featuring the brotherly banter between Kansas City Chiefs’ tight end Travis Kelce and his recently retired brother Jason, has quickly climbed the ranks to become the fourth most popular podcast in the United States.

“New Heights” had already been popular when the two brothers — then both active NFL players — launched it in September 2022 but the show has gained increasing fanfare partly because of Travis Kelce’s relationship with pop icon Taylor Swift, a massive storyline during the 2023 NFL season.

The Kelce brothers’ chemistry, down-to-earth personalities, and engaging content have resonated with audiences, catapulting them to podcast stardom. Their YouTube channel boasts 2.42 million subscribers, while their Instagram following has swelled to 2.6 million. Eight episodes have surpassed the 3 million view mark on YouTube, with one featuring Kylie Kelce hitting an impressive 8 million views.

The $100 Million Question

According to reports, Travis and Jason Kelce are in talks with Wondery, an Amazon subsidiary, for a deal that could be worth around $100 million. This potential agreement puts them in the same league as other high-profile podcast deals, such as Joe Rogan’s $250 million Spotify contract and Alex Cooper’s near $100 million Sirius deal.

“Travis and Jason Kelce are looking for a deal in the $100 million range for their “New Heights” podcast” – Anne Steele

The podcast’s success is not just a win for the Kelce brothers but also reflects the growing influence of podcasting as a medium. Nearly 100 million Americans aged 12 and older “listen to podcasts every week,” according to Edison Research. This burgeoning audience has caught the attention of advertisers, with podcast advertising revenue projected to grow by 12% to over $2 billion in 2024 and reach nearly $2.6 billion by 2026, as reported by IAB and PwC.

Beyond the Podcast: The Kelce Empire Expands

While their podcast success is impressive, the Kelce brothers aren’t putting all their eggs in one basket. Jason Kelce, fresh off his NFL retirement, is set to join ESPN’s “Monday Night Countdown,” bringing his football expertise to a broader audience. Meanwhile, Travis Kelce continues to dominate on the field with the Kansas City Chiefs.

In a move that would make any red-blooded American proud, the brothers have also launched their own cereal, “Kelce Mix,” in collaboration with General Mills. It’s a tasty reminder that the entrepreneurial spirit is alive and well in the heartland.

As the Kelce brothers chase their $100 million dream, they’re not just scoring touchdowns for themselves but for the entire podcasting industry. Their success story serves as an inspiration to aspiring content creators and a reminder that with talent, hard work, and a little bit of Swift-assisted star power, the American Dream is still within reach – even in the digital age.